Leren Connor, she surprised me again! Her artistic expression I can see again in her festival collection. Her originality and attention to detail proves to be her trademark which I truly appreciate. When I see this collection the first thing that comes to my mind is happiness. The typical festival mood laid back and relaxed. Skirts from strips of fabric, tulle and crop tops anything goes!
”Over the last few months, Leren Connor and the team have taken a dramatic turn on the route to achieving their goals through the fashion industry and now the Festival scene.
This year LerenHQ Has spent a lot of time getting to know the Comic Convention industry which has also enticed the start of costume design through both Leren Connor and GYGO (get your geek on) the sister brand. Taking a step back from usual routine and embarking on a new path this small independent label has been making some big steps in all the right places.
So much has changed and due to this the team is thoroughly excited about the next year to come. Back in 2012 Leren attended her 1st Festival “Wilderness” as a trader, from this the team has been eager to get stuck in with the festival scene, this year it happened. At the end of August this label travelled down south to attend Into the Wild Festival, with the designs selling like hot cakes Leren is even more determined to get the Festival wear out there. Festivals are a great way to express costume design as well which is why it will also be a great marketing place for GYGO the sister brand which specializes in geek wear and costume design.
80% of what this label does is recycled and upcycled, the free fabric skirts and headbands you see are made from all the scraps collected in the Leren Connor studio.”
(Pictures originally from Leren Connor.)
Her hold on environmentally friendly design also applies to this collection and that makes it yet again unique. You can see that she loves what she makes and it also radiates from her collections.
The growth she is experiencing is noticed. Hard work really pays off. Her devotion will bring her to high places that she deserves. We will hear from her again!
Do you love this collection as much as I do?
❤
Saïda Chahid 